Pitching Your Podcast Like Ant & Dec: A One-Page Press Kit Template for Established Creators

Pitching Your Podcast Like Ant & Dec: One-Page Press Kit Template for Established Creators

Hook: Tired of sending long PDFs and getting crickets? If you’re an established creator who needs a razor‑thin, data‑forward one‑page press kit that networks, sponsors, and collaborators actually read—this guide gives you a fill‑in‑the‑blank show one‑sheet inspired by Ant & Dec’s podcast pivot, plus outreach scripts, pricing guidance, and 2026 trends to win deals faster.

Why a one-page press kit works in 2026

Attention is shorter, decisions are faster, and buyers juggle dozens of creator options. A single, strategic page that highlights what matters—audience, show concept, reach, and clear sponsor outcomes—beats a 12‑page deck every time.

In late 2025 many media buyers shifted to performance-linked sponsorships and demanded concise, standardized measurement. At the same time creators who repurpose episodes into short video and dynamic audio for apps are closing deals faster. Ant & Dec’s recent move to launch a podcast as part of a larger digital channel is a useful model: they asked their audience what they wanted, leaned into a simple premise, and built cross‑platform reach before pitching partners.

“We asked our audience if we did a podcast what they would like it be about, and they said ‘we just want you guys to hang out’.” — Declan Donnelly

What this article gives you

• A fill‑in‑the‑blank one‑page press kit template sized to convert—copyable and pasteable.
• Guidance on the critical metrics and assets sponsors and networks expect in 2026.
• Sample outreach emails for networks, sponsors, and collaborators.
• Pricing ranges, negotiation moves, and packaging strategies tailored to established creators.
• A quick checklist and export tips so your kit looks professional and loads fast.

The one-page press kit blueprint (fill‑in‑the‑blank)

Below is a ready one‑sheet you can paste into a single PDF or web page. Keep it visually clean: two‑column layout, left side for the show, right side for data and contact. Replace bracket text with your details.

Top (Header) — Immediate hook

[Show Title] — [One‑line Tagline: 8–12 words]
Elevator Pitch: [Two sentences: what the show does and who it reaches — focus on emotional benefit or utility. Example: “A weekly hangout for pop‑culture lovers where hosts create laugh‑out‑loud conversations and brand‑safe integrations.”]

Left column — Show identity & creative

• Hosts: [Name(s) + 1‑line credential: audience size, notable credits]
• Format: [Interview / Conversational / Serialized / Documentary]
• Episode Length: [e.g., 30–45 mins]
• Publishing Cadence: [Weekly / Biweekly / Seasonal]
• Distribution: [Spotify / Apple / YouTube / RSS / Short‑form clips on TikTok, Reels, X]
• Signature Segments: [3 bullets — recurring bits that make sponsorship easy: e.g., “Rapid Round (60s), Listener Qs, Product Pick”]
• Unique IP / Hook: [One sentence: what differentiates the show—e.g., TV archive clips + candid chat, live audience calls, co‑creation with fans]

Right column — Audience, metrics & commercial

• Average Downloads / Episode (30‑day): [number]
• Average Unique Listeners: [number]
• Median Listen Time / Completion Rate: [e.g., 48 minutes / 62%]
• Top Demographics: [Age range, Gender, Top 3 countries]
• Social Reach: [YouTube avg views / TikTok followers / Instagram reach / newsletter subscribers]
• Engagement Signals: [Average comments per episode, DMs, clip shares]
• Past Sponsor Results (Case Study): [Sponsor, creative, KPI — e.g., “Brand X: pre‑roll + host read; 18% promo code conversion”]
• Ad Options & Estimated Rates (fill to negotiate):
  • Host‑read 30s (pre/mid): [CPM or flat rate]
  • Produced 30s ad: [rate]
  • Branded segment or product integration: [rate]
  • Cross‑platform bundle (pod + 3 shorts + newsletter): [rate]
• Creative Examples: [Link to audiograms, video clips, host demo reel]

Bottom — Assets, contact & CTA

• Press Assets: [Headshots (link), logo (link), short bio PDF, sample episode links, media kit PDF link]
• Contact: [Name, role, calendar link, email, phone]
• Availability: [Launch windows, exclusivity limits, earliest booking date]
• Clear CTA: [e.g., “Book a 15‑minute sponsor call” + button link]

How to fill metrics when you’re an established creator

Sponsors demand clean, comparable KPIs. Use analytics tools from hosting platforms and cross‑confirm with your own tracking. In 2026 buyers expect:

• 30‑day downloads policy—report that consistently.
• Average completion rate (or median listen time) because sponsors want to know how much of the ad runs.
• Cross‑platform engagement such as YouTube viewers for repurposed episodes or short clip view counts.
• First‑party audience data (email list size, first‑party cookies, or hashed IDs) for partners focused on privacy‑first attribution.

Pro tip

Include a note: “Metrics verified: [Hosting provider] analytics; case study results include tracked promo codes and UTM links.” That small transparency line increases trust.

Pricing and packaging: 2026 playbook

Pricing is part art, part data. In 2026 we see buyers split budgets across reach, creative, and performance. Structure offers so buyers can test quickly:

• Menu pricing: Pre‑roll, host‑read mid‑roll, produced ad, segment integration, and bundles.
• Performance add‑ons: Discount for CPC/CPA or rev‑share if you can provide conversion tracking.
• Cross‑platform bundles: Combine podcast ad with 3–5 short clips, a newsletter mention, and a pinned social post.
• Trial slots: Offer a one‑episode trial at a nominal rate to collect case study data fast.

Estimated ranges (industry averages as of early 2026 — use as a starting point):

• Host‑read CPM: $25–$65 (mid‑tier shows; niche verticals can command higher CPMs)
• Produced ad / dynamic insertion CPM: $15–$40
• Segment integration or custom series: flat rates from $5,000 depending on scope
• Cross‑platform bundles: typically 1.5–3x single‑platform pricing

Always anchor pricing to specific deliverables and expected KPIs. Offer discounted early‑adopter rates to sponsors for the first season in exchange for rights to use the creative in future campaigns.

Outreach templates — short, persuasive, and action‑oriented

Below are three brief email templates: one for networks, one for sponsors, one for collaborators. Keep subject lines punchy.

Network outreach — 3 lines

Subject: [Show Title] — fresh talent with [audience size]/monthly reach

Hi [Name],

We launched [Show Title], a [format] hosted by [hosts]. We repurpose episodes into short video and see [key stat]. I’ve attached a one‑page kit — curious if this fits any programming windows or co‑development opportunities at [Network].

Quick link to kit: [URL] — 15 minutes to chat? [Calendly link]

Sponsor outreach — 4 lines

Subject: Sponsor partnership idea — [Brand] x [Show Title]

Hi [Name],

[Host name(s)] and I produce [Show Title], which reaches [demo] and averages [downloads/episode]. Our audience trusts host recommendations — past brand [X] saw [metric]. We’d love to pilot a 4‑episode test that includes a host read, two social clips, and tracked promo code.

One‑page kit: [URL] — Can I send a one‑page brief with pricing?

Collaborator outreach — quick and friendly

Subject: Collab idea — [Your show] + [Creator/Brand]

Hey [Name],

Your work on [project] would be perfect for our segment [segment name]. We’d love to co‑create an episode that includes guest spots and cross‑promo to both audiences (we have [social reach]). One‑sheet: [URL]. Thoughts?

Negotiation tactics that work now

• Bundle upsells: Start with a small test and have clear, priced upgrades (e.g., newsletter push, extra social cutdowns).
• Performance clauses: Offer a lower guaranteed rate with a bonus for hitting agreed KPIs (clicks, conversions).
• Category exclusivity: Charge a premium for category exclusives, but limit term and territory.
• Reuse rights: Define how the sponsor may repurpose your segment and price accordingly (timebound web only vs. perpetual global rights).

Design and export checklist

1. Single page PDF (A4/US letter) and a one‑page web version (fast, mobile responsive).
2. Include links to playable audio clips (host demo + sample episode).
3. High‑res headshots and transparent PNG logo—host and show.
4. Embed a short, 30–60s video reel if you repurpose footage; put it behind a thumbnail to keep PDF size small.
5. Compress PDF under 2MB for email; keep images at 72–150 dpi for clarity without bloat.
6. Provide an accessible text version for buyers who use screen readers.

Measurement & proof sellers want in 2026

Buyers increasingly look for:

• Attribution setup: UTM tracking, tracked promo codes, and landing pages for sponsor campaigns.
• Third‑party verification: Analytics screenshots, hosting provider reports, and opt‑in audience surveys.
• Cross‑platform lift studies: Short A/B experiments showing how podcast placements affect brand searches and site visits.

Repurposing strategy: make your one‑sheet irresistible

Ant & Dec didn’t just launch a podcast; they launched a hub that reuses TV clips and feeds social channels. Follow their lead:

• Create 3–5 short vertical clips from each episode for TikTok/Reels/YouTube Shorts.
• Publish a 60–90 second highlight audiogram for LinkedIn and sponsor pages.
• Offer sponsors a short native video for social with an accompanying audio read—this increases perceived value.

Common objections and how to answer them

• “We need reach, not niche.” Answer: show hyper‑targeting value and higher conversion rates per 1,000 impressions; offer a performance pilot.
• “How do you measure conversions?” Answer: use promo codes, UTMs, and dedicated landing pages; offer to run a small A/B test.
• “We don’t want long exclusivity.” Answer: propose short exclusivity windows with renewal opt‑ins.

Example one-page press kit (filled) — Ant & Dec style

Here’s a compact example so you can visualize layout — shorten or expand as needed.

• Show Title: Hanging Out with [Your Hosts]
• Tagline: “Candid conversations, classic clips, and listener Qs.”
• Hosts: [Host 1], [Host 2] — TV hosts / creators with [X] combined followers
• Format: Weekly 40–55 minute chat, repurposed into 3 shorts and 1 highlight audiogram
• Audience: 70% 25–44, UK & US focus, avg 25k downloads/episode (30‑day)
• Commercials: 30s host‑read mid roll (est CPM $45), plus cross‑platform bundle
• Contact: [Name] — [email] — [Calendly link]

Final checklist before you hit send

• One‑page PDF uploaded and web version live.
• Playable audio clip and analytics screenshot included.
• Clear CTA and booking link present.
• Pricing presented as starting ranges with “contact for custom proposal.”
• Follow‑up cadence planned: 3 touches over 10 business days.

Closing: what to do next (fast action plan)

1. Copy the fill‑in template into your design tool and fill the fields this afternoon.
2. Export a lightweight PDF and create a one‑page web version hosted on your site (or Notion / Carrd).
3. Send 10 targeted sponsor outreach emails this week using the short templates above.
4. Offer a one‑episode trial with tracked code to land your first case study fast.

In 2026, creators who package clarity, verified metrics, and cross‑platform reach win the most lucrative, long‑term partnerships. Ant & Dec’s pivot shows how a simple concept—just hanging out—can become a multimodal content hub when paired with smart packaging and outreach. Use this one‑page press kit to put the same clarity and confidence into your pitches.

Call to action

Ready to pitch? Download the editable one‑page press kit PDF and the sample filled example now, or book a 20‑minute audit and I’ll help you tailor the one‑pager to your top 3 target brands. Click to get your kit and start closing deals.

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